The 6 Secrets That Will Help Your Nails Salon Succeed.
Whenever consumer spending is slowing down, you need to defend your nails salon market position and maintain your competitive edge. Danny, shows you how to stay ahead of your rivals.
1./Step up your nail salon marketing. Make more effort to tell people who you are, what you sell and why they should buy from you. It doesn’t have to be expensive; marketing can range from posters in your window and leaflet drops through to advertising campaigns in local google search media.
2./Expand your nail salon offer. What related products or services might your customers be interested in? You might even consider diversifying into another area – many cafes have successfully offered Internet access, for example.
3./ Be the best nail salon employer. Skilled, motivated staff underpin vibrant, growing businesses. But attracting them means more than paying a competitive wage – people are often more impressed by a good working nail salon atmosphere and benefits such as flexible working and structured career development.
4./Look to the future. Businesses that plan for growth are more nail salon successful than those that are happy to stay still. Keep up with developments in your sector, follow consumer trends, invest in new technology and – crucially – have a clear idea of where you want to be in one, three and five years’ time.
5. Know the nail salon competition. Find out who your competitors are, what they are offering and what their unique selling point (USP) is. This will identify the areas you need to compete in, as well as giving you a platform for differentiating yourself.
6./Know your nails customers. Customer expectations can change dramatically when economic conditions are unstable. Find out what matters to your customers now – is it lower price, more flexible service, the latest products? Revise your sales and marketing strategy accordingly.
The Must-Have Nail Polish of the Season, According to a Celebrity Manicurist
When it comes to our nails, we prefer to get tips from the pros. Meet Martha Fekete — celebrity manicurist of 34 years and our new go-to for all things mani-related.
Martha: After 34 years, I’ve seen just about everything when it comes to nails. From red carpets to photo shoots, it’s important that I can depend on my products to keep my clients’ nails looking and feeling their best. More often than not, my clients come to me with dry, brittle nails that break very easily. After trying just about every polish out there, here’s why Sally Hansen Color Therapy will never be leaving my tool kit:
Euro Nails in stock Color contains a patented Argan Oil infused formula to ensure instant moisture and overall nourishment to the nails. It also provides long-lasting color, with up to 10 days of fade-proof, chip resistant wear. 9 out of 10 women actually experienced noticeable improvement in their natural nails while wearing the polish. I have such appreciation for a product that works double-time: I want polish that looks good, but also is good for me.
Pro tip: for an even longer-lasting mani, it’s important to apply a top coat every other day to preserve the polish.
This summer, I’ve been getting tons of requests for bold pinks and neutrals, so you’ll definitely be seeing those colors on the red carpet. Get the look with Euro Nails Color Color Therapy Pampered In Pink, or for a more neutral color, Couple’s Massage.
For color that cares while you wear, be sure to Visit Euro Nails in Martinbug http://EuroNailsSpa.com